Put Digital Marketing Expertise On Your Resume

Do you know about the different levels of digital marketing that are available to you without the normal education track of a college or vocational school? You can learn to master both strategic and digital marketing concepts and tools to address brand communication and increased sales in our and connected digital world.

Digital Marketing

The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the SoftAd Group, now ChannelNet, developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.

Our educational path covers the concepts, tools, and techniques you need to communicate with customers in a systematic and integrated way and to create effective targeted promotional campaigns. When you complete our Strategic and/or Digital Marketing, you will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. 

Leap University educational materials examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to direct consumers.

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and the Internet, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, ebooks, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called the customer centric approach.

You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization though our four levels which are; Associate, Professional, Specialist and Expert levels and apply them in your real business environment. 

The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.

Presented By:
Leap University
315 West Elliot Road
Tempe Arizona 85284
don@leapinnovation.com
http://leapuniversity.biz