Digital Marketing Makes The Sales Actually Happen

In years past the Internet was much like the “Field Of Dreams” “If You Build It They Will Come” is the famous saying and it did apply to the Internet… Did! No Longer! If your web sites sells things, then, traffic is the key to a web sites success. Today educated Digital Marketing is the secret to success. What has changed? There are now competition from literally hundreds if not thousands of other sellers that are in your niche and many of them are multi-million dollar heavy hitters.

In unsophisticated terms, digital marketing is the marketing (promotion) of products or brands using one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and approaches that enable a company or business location to analyze sales and marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketing and its related channels are important – but not to the marginalization of everything else. It’s not enough to just know your customers; you must know them better than your competition does so you can communicate with them where, when and how they are most sympathetic to your marketing or message. To do that, you need a associated view of customer preferences and expectations across all sales access – Internet, social media, mobile, point of sale and all other marketing. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

Today more than ever marketers must be aware of how new advances in technology are affecting the way customers interact and how their business can stay connected and relevant to the customer base and their needs and wants.

Most business are not multinational business giants. Most business are small local companies and they need services from outside vendors more often than larger companies that can afford to have in-house staff members.

With Leap University you will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization though our four levels which are; Associate, Professional, Specialist and Expert levels and apply them in your real business environment. Your new certification can give you a leg up on your competition either in a freelance or on as a gem on your resume.

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